Release Message:  A time-travelling bridal fashion film promoting rayon lingerie manufactured by the Manhattan Undergarment Co. A wife and mother in 1920 are whisked to the far future year of 1941, to experience Rayon, television, Betty Furness, and all that peacetime America promises to provide.

Description:  A time-travelling bridal fashion film promoting rayon lingerie manufactured by the Manhattan Undergarment Co. A wife and mother in 1920 is whisked to the far future year of 1941, to experience Rayon¬, television, Betty Furness, and all that peacetime America promises to provide. ///// Don't tell them you're from the past! commands the male voice in her head, terrifying her. Oh, fashion industry. Don't you ever change. Storyline: (1912) Two little girls fantasize about their clothes and husbands. Wedding takes place. Girl is born. Headline: WOMEN'S SUFFRAGE WINS. Wife sews a dress for a dance. She starts crying: "I guess the style is alright, but the material it's so thin, dull, lifeless." Bob offers to buy her one of those imported Paris numbers. Wife longs for "fabrics of the future," as seen in magazine ads. Little girl missing most four front teeth. Mother telling story to little girl, story of the prince coming to take her away. The woman is transported into the future where she sees a department store full clothing in rayon fabrics that she oohs and aahs over. Much discussion of tests given to rayon; tensile strength color fastness, wear etc. Early example of CBS live television broadcast (early 1940's), Betty Furness appears to host live fashion show. CBS announcers and cameras. How to wash rayon. Models do various kinds of calisthenics which show their slips don't "ride up" on them. models lounge in lingerie bridal kiss Promotional film for Bur-Mil Rayon Fabrics and the Manhattan Undergarment Company, with an emphasis on the advantages of this new man made fibre over natural fibres. After learning about the variety of tests given to rayon to prove its tensile strength, color fastness, wear, etc we get to view an early 1940's CBS live Sponsored film from the Manhattan Undergarment Co. pushing the wonders of Burlington Mills' Rayon¬ Oddly charming, yet surreal film promoting Burlington Mills ("Bur-Mil") rayon garments. The film opens in 1912 with a young Molly dreaming of the perfect husband. Move forward 3 years, and we see Molly and Bob get married and then come back from their honeymoon. Finally, we move to 1920. Molly is now happily married and she has a little girl. The girl is reading Cinderella, and Molly is wearing a dress to go out to a dance. Molly is disappointed because her plain cotton dress is not as rich as the silks and satins some of the other ladies are wearing, but she is unable to afford. Bob tries to comfort her, but she is resigned to not being able to buy the best looking clothes. When Molly tells her little girl a bedtime story about her hopes she had for her marriage, she falls asleep. It is at this point, things become weird. The "Spirit Of The Future" visits Molly and promises to show her the future of fabrics that she dreamed of on the condition that she does not reveal that she is from 1920. Molly is then transported to a department store of the future (that is c. 1941), and is shown all of the marvels of rayon. The sales people run through all of the marketing speak about the durability, quality and care of "Bur-Mil" rayon, while the disembodied spirit occasionally admonishing Molly for to revealing she's from 1920. After a saleperson at the the blouses counter gives a rather detailed explaination of the care and the differences in cost between various rayon garments, the Spirit has Molly go to a televised fashion show "in the Strasophere Room." The dream-like logic of the department store sequence is turned up another notch, by having Molly watch herself as a bride in the fashion show for slips (!). Her husband Bob is the MC. While the narrator for the fashion show goes on and on about the quality of the slips and their "faggoted seams", in the end the Molly on stage reveals to MC-Bob that she's from 1920 and is sent back, doomed by the Spirit to remember fashions of the things to come. A rather strange way to promote fabrics, but well done and still rather beautiful footage of 1940s fashions and early TV equipment.